Webkinz gets free iPad app
Successful toy/online property Webkinz World from Canada’s Ganz launched free-to-play iPad app Webkinz Friends today in North America.
The new app is meant to foster a co-play experience between parents and kids as they play alongside each other to build their dream Kinzville, the town where all Webkinz pets reside. The new social game was introduced to teens and adults via Facebook earlier this year. The app now gives younger kids access.
The app is free and does not require the purchase of a Webkinz plush pet to play. But Ganz suggests the gaming experience can be enchanced by registering Webkinz pets in both Webkinz Friends and Webkinz World for virtual prizes, which are transferable between the two digital experiences.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.