Turner CN Enterprises (TCNE) has signed a global deal with Benetton Group Spa, owner of retail outlets United Colors of Benetton Kids and Sisley, to create a line of Ben 10 branded apparel, footwear and accessories targeting boys and girls.
The two-year deal, which excludes Myanmar and Korea, will see Ben 10 Universe product–incorporating Classic, Alien Force and Ultimate Alien style guides–launch throughout United Colors of Benetton stores worldwide. The deal also includes online distribution for affiliated websites. Hero products will include jackets, sweatshirts, underwear, shoes, slippers and backpacks.
Extending the brand’s licensing program is a key focus for TCNE over the next 12 months. New content–including a brand new CGI movie and the latest TV series, Omniverse, which launched globally from September–is driving new licensees to the program. Ben 10 Omniverse launched in the UK on October 6, winning its timeslot for kids four to 15 across all pay TV kids channels and for boys four to 15 across all kids TV channels. The latest incarnation of the series franchise was the highest rating episode on Cartoon Network this year. It was also the number one rated program that day for boys four to 15 across all pay TV kids channels.
The Ben 10 franchise has now grossed over US$3 billion in global retail sales and is forecast to double in retail sales between now and 2015