Consumer Products

Shopping4Fans website to offer licensed kids brands to consumers

Shopping4Fans, a membership based online shopping club, to launch this December with kids brands offerings in its arsenal.
October 17, 2012

Shopping4Fans, a membership-based online shopping club, is set to launch this December with some kids brands offerings in its arsenal. is a private, members-only shopping website targeting loyal consumers of global brands and selling officially licensed merchandise at reduced prices. The website’s first shopping event this December will feature exclusive product from BLE London 2012, available only to Shopping4Fans members. caters to a mass market of fan-based customers in key segments, including sport, entertainment, kids & characters, celebrities, brands and publishing. It gives licensors and licensees a global, controllable distribution channel to sell excess stock and end-of-line/out-of-season merchandise through limited-in-time shopping events.

Members register and login to the site to gain access to the exclusive shopping events that sell limited quantities of stock. The site will offers a wide variety of products in categories including official apparel, accessories & footwear, consumer electronics, home & infant, stationery, toys, publishing, food & health and beauty.

Private online shopping clubs were first established around 10 years ago with a specific focus on fashion. Successful clubs such as vente-privee have become the prominent distribution channel for end-of-line fashion products

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