CPLG to link up Mr Men and Little Miss across Spain and Portugal
Sanrio has appointed CPLG Iberia as licensing agent for the classic brand Mr Men and Little Miss across Spain and Portugal. Now forty years old, the brand is a global multi-media franchise with a presence across licensing, TV and publishing.
CPLG Iberia will be looking to build a licensing program across Spain and Portugal that targets both adults that grew up with the brand and children that are discovering Mr Men and Little Miss for the first time. A new style guide created by the Sanrio Power House design team will be available to Iberian licensees featuring artwork specifically developed for each target demographic.