doozers2
Consumer Products

Doozers build up licensing framework in time for TV launch

Turner CN Enterprises has taken on product licensing rights for Henson's new animated TV series, Doozers, based on the classic 1980s puppet series Fraggle Rock.
October 16, 2012

Turner CN Enterprises has taken on product licensing rights for Henson’s new animated TV series, Doozers, based on the classic 1980s puppet series Fraggle Rock.

The new CG series, a co-production between The Jim Henson Company and Canada’s DHX Media, will air to 125 million homes across EMEA on Turner’s preschool channel Cartoonito beginning in fall 2013, coinciding with the 30th anniversary of the original Fraggle Rock.

A full cross-category licensing program is set to support the EMEA broadcast launch, which will include merchandising, publishing and promotions. Products will reflect the key themes celebrated in the show such as invention, imaginative play, friendship and eco-awareness.

Doozers are three-inch tall, green characters who live in communities (just beyond the view of humans) all around the world. The new animated series is set in Doozer Creek, a high-tech enchanted forest that merges nature with innovation. It’s a self-sustaining, green community that exists in harmony with nature and generates zero waste. In every 11-minute episode of Doozers, viewers will follow the adventures of four brand new Doozer kid characters: Spike, Mollybolt, Flex, and Daisy Wheel, each with differing characteristics and skills.

The original Doozers were first introduced to television audiences through Fraggle Rock, which aired from 1983 to 1987 in the US on HBO and currently airs in the US on The Hub.

In the international market, Fraggle Rock aired in more than 80 countries around the world including the UK, France, Germany, Spain, Portugal, Denmark, Norway, Sweden, The Netherlands, Poland, Turkey and Russia.

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