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Consumer Products

Benetton to launch Care Bears kids apparel program

American Greetings Properties has secured a global licensing deal with the Benetton Group Kids Department to launch a line of Care Bears apparel for babies and children.
October 16, 2012

American Greetings Properties (AGP) has secured a global licensing deal with the Benetton Group Kids Department, the parent company of United Colors of Benetton, to launch a line of Care Bears apparel for babies and children.

The deal, which was negotiated by AGP’s Italian agent Starbright Srl, will see the apparel collection debut in United Colors of Benetton stores worldwide in spring/summer 2013. United Colors of Benetton Kids stores in approximately 120 countries will carry the collection.

In other Care Bears news, AGP, the outbound licensing division of American Greetings Corporation, has named six new agents for the hit IP across EMEA: East West Licensing (Middle East), JLB Licensing (Turkey), Plus Licens AB (Scandinavia and Eastern Europe), Point of View (Israel), RIO Licensing (Russia) and JT Licensing (Greece).

Also timed with the global re-launch of the brand and its 30th anniversary, Alikhan Live Entertainment and The Life Like Company have come on board with AGP and MediaLink for Care Bears live events in Asia Pacific. Alikhan Live Entertainment will launch its Care Bears live events this holiday season in Indonesia, Malaysia, and the Philippines, while The Life Like Company will produce Care Bears live events in Australia and New Zealand.

The all-new Care Bears CG-animated series currently airs on The Hub and Hasbro toys will launch in key territories next year. A raft of new international licensing deals were also signed in June.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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