If Taylor Swift pops up all over on Canadian TV screens on October 22, it won’t only be because she’s heavily promoting the release of her fourth studio album Red that day.
The American singer-songwriter also appears in Corus Entertainment’s newly-commissioned One 2 One celebrity interview specials, to air on its portfolio of youth-skewing channels, including YTV, ABC Spark and CMT.
Corus is joining the celebrity interview genre that has become staple of Canadian TV stations looking for eyeballs, and which was long pioneered in Canada by MuchMusic, more recently with its Live@Much series.
YTV’s Carlos Bustamante and CMT’s Paul McGuire will host One 2 One, with the star interviews pre-taped in front of a live studio-audience at Corus Quay in Toronto.
The upcoming One 2 One series includes a sit-down with Victoria Justice of the Victorious TV show to air on October 22, and the Taylor Swift interview bowing on October 22 on CMT, repeated a day later on YTV and then on November 8 on ABC Spark.
Rival MuchMusic will also air on October 22 its own taped interview with Taylor Swift, entitled NML Presents: Taylor Swift Revealed.
From Playback online