Just in time for BLE, Nelvana Enterprises and The Clifford Ross Company are announcing a number of new EMEA licensing agreements for the Babar brand as it celebrates 80 years.
ITV Studios Global Entertainment is representing the UK licensing rights for Babar and, in keeping with the property’s 80th anniversary, the initial product ranges will focus on vintage Babar, targeting the preschool, nursery and gifting categories. The deal also includes the current CG-animated TV series Babar and the Adventures of Badou, featuring Babar’s grandson, Badou, which broadcasts on CITV.
In Russia agent Rio Licensing has been appointed as well as a master toy agreement with Vita-Alisa
In France, new products through agent TF1 Licences include from Lansay (fire truck and more), Lisciani Giochi (Toys), Cooper (Pharmacy), School Pack (BTS), Papo (PVC figurines), Riethmüller (party goods) and Worlds Apart (bedroom accessories)
In Germany through agent M4e, Hutter Trade (board games) and Nelson (publishing)
In Portugal, new agent Popcorn has been appointed as well as new licensees Booksmile (publishing) and Artimbal (BTS)
Babar and Badou are also supporting UNICEF’s Child-Friendly Schools program in Mozambique. The program is designed to ensure that all primary school-aged children enroll and stay in school and are equipped with the basic tools they need to succeed in life. This initiative’s aim is to provide 370,000 children with access to primary school. A donation will be made to the program and a specially designed Babar and Badou/UNICEF logo will be found on various Babar and the Adventures of Badou licensed products for sale in France.