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Consumer Products

Dracco and Screen 21 to bring Filly to TV

Screen 21, BRB Internacional's production arm, has partnered with IP owner Dracco to produce a 3D animated series inspired by the girls horse-based toy brand Filly.
October 12, 2012

Screen 21, BRB Internacional’s production arm, has partnered with IP owner Dracco to produce a 3D animated series inspired by the girls horse-based toy brand Filly.

To date, Dracco has sold more than 50 million Filly dolls, with their strongest sales centered in Germany and Poland. The collectible toy has distribution throughout Europe, as well as North and South America.

The 26 x 26-minute series will debut in 2014.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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