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Consumer Products

Mind Candy launches girls IP

UK-based Mind Candy is launching one of the most popular characters in its Moshi Monsters' realm as new standalone girls brand,Poppet.
October 11, 2012

UK-based Mind Candy is launching one of the most popular characters in its Moshi Monsters’ realm as new standalone girls brand, Poppet.

The company has partnered with UK-based fashion retailers Accesorize and Claire’s to bring Poppet merchandise to retail exclusively on November 18 and 19. The selection of stationery items will feature the fashionista character sporting a blue headband that will serve to differentiate her brand from the Moshi Monster universe. The products target girls ages six to 10.

Poppet is the most popular Moshi with girls, having been adopted over 16 million times. Future plans for the brand including the launch of an app, retail spaces, a full animated episode and regular slot on Moshi TV, live events and toys.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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