NPD
Consumer Products

NPD Group launches new toy retail tracking service

Port Washington, New York-based market research firm The NPD Group is launching new US-focused toy retail tracking service in December.
October 10, 2012

Port Washington, New York-based market research firm The NPD Group is launching new US-focused toy retail tracking service in December.

The service will capture close to 80% of activity at US retailers and produce point-of-sale data in 99 different toy categories. Available on a monthly as well as a weekly basis, NPD is promising enhanced data mining tools and capabilities that will give users detailed information on brands and the ability to accurately analyse competitive item-level information.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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