Inside the business of children's digital media

New Netflix iPad app curates G-rated content


On the heels of launching Just for Kids mobile, streaming service Netflix has released a new iPad app for the US market that allows children to exclusively browse G-rated content.

“Rated G for Netflix” enables parents and kids to design their own queues that are wholly independent from their parent’s content.

The app was developed by Florida-based Universal Apps in partnership with AdvanTech Media and retails for US$2.99.

Currently, Neflix is estimated to have more than 25 million subscribers.

Tags: ,

  • dlogan

    So a company with a massive content budget, and voitile stock, just tells parents that pay $8 for the unlimited children programming that they can now pay $3 instead of $8. Qucikster was obviously not the lesson it should have been. No wonder the shorts have some much fun with this stock.

  • Jared

    I think the $3 is just for the app. The sub price will still be $8/mo

  • BobMackenzie

    Sound more like “Rated G for Greedy” to me. This is a simple feature that should be built in to Netflix for free.

  • JJ

    And you still need the Netflix app for this to work.. Piece of junk. I want my money back!


Check out the summer edition iKids Digital! We’ve got the scoop on app market consolidation, how technology is changing the Maker Movement and where to find some of the most innovative startups in North America.


Kidscreen on Instagram