Inside the business of children's digital media

New Netflix iPad app curates G-rated content


On the heels of launching Just for Kids mobile, streaming service Netflix has released a new iPad app for the US market that allows children to exclusively browse G-rated content.

“Rated G for Netflix” enables parents and kids to design their own queues that are wholly independent from their parent’s content.

The app was developed by Florida-based Universal Apps in partnership with AdvanTech Media and retails for US$2.99.

Currently, Neflix is estimated to have more than 25 million subscribers.

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  • dlogan

    So a company with a massive content budget, and voitile stock, just tells parents that pay $8 for the unlimited children programming that they can now pay $3 instead of $8. Qucikster was obviously not the lesson it should have been. No wonder the shorts have some much fun with this stock.

  • Jared

    I think the $3 is just for the app. The sub price will still be $8/mo

  • BobMackenzie

    Sound more like “Rated G for Greedy” to me. This is a simple feature that should be built in to Netflix for free.

  • JJ

    And you still need the Netflix app for this to work.. Piece of junk. I want my money back!


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