CBeebies hops into new Peter Rabbit series
October 9, 2012 by
Gary Rusak
CBeebies has picked up the broadcast rights for Peter Rabbit, the new CGI series from Penguin, Silvergate Media and Nickelodeon US based on the iconic IP.
The series will kick-off with a Christmas episode in December and be followed by a 52 x 11-minute series in the spring.
To mark the occasion, Silvergate and Penguin have revealed the first-ever image of the new series featuring Peter Rabbit, Benjamin Bouncer and introducing new character Lily Bobtail.
The deal also marks the 110th anniversary of the first publication of Beatrix Potter’s The Tale of Peter Rabbit by Frederick Warne. The book has sold more than 150 million copies since and has been published in more than 35 languages.
The new series is considered a “re-imagining” of the classic tales with new storylines and the aforementioned new character.
Tags: CBeebies, Nickelodeon, Penguin, Peter Rabbit, Silvergate
» Justin Time gets more into books
» marblemedia hires L.A. exec to expand US presence
» Malaysia's Ideate Media to fund live-action and animated content -
ProfessorTofty
The definitive kids ent resource.-
McDonald’s, General Mills among Despicable Me 2 marketing minions -
Two-year-old Disney Junior UK brings Appisodes to two-year-olds -
Disney and Lucasfilm announce new Star Wars animated series -
eOne takes all rights to YouTube animated hit Simon’s Cat -
Microsoft unveils its next-generation console -
Children’s Museums: Not just for kids
Photos
MIPCOM 2012 -