Inside the business of children's digital media


Cut the Rope gets Sony Pictures TV deal


omnomNew

Sony Pictures Television and indie game developer Zeptolab have partnered to create a live-action TV game show based on the top-selling app IP Cut the Rope.

SPT is also planning to looking at live-action game show opportunities for future app properties developed by Zeptolab.

In other Cut the Rope news, Zeptolab recently joined forces with QSR giant Burger King on a North American kids promotion (BK Crown) beginning March 2013 that will offer exclusive premium toys and a new digital game based on the lovable Om Nom character .

The latest extension of the brand also follows on the heels of Zeptolab announcing that Cut the Rope will make its US big-screen debut as part of National CineMedia (NCM)’s FirstLook pre-show, and that Sydney- and Melbourne-based Haven Licensing is set to rep Cut the Rope as its L&M agent in Australia and New Zealand.

Haven expects to roll out products covering apparel, e-accessories, toys, games, stationery and novelty gift lines,  and plans are in the works to expand into other categories by mid-2013.

Tags: , , ,


Magazine

Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.

READ IT NOW!


Kidscreen on Instagram