Independent producer Moi j’aime la télévision (MJTV) has inked a presale deal with France’s Canal J, and a global distribution agreement with Lagardère Entertainment Rights, for its new teen series Which is Witch.
The 26 x half-hour comedy/drama series targeting kids ages six to 14 follows the trials and tribulations of a high school boy whose two best friends happen to be a witch and a fairy.
A pilot is available, and the full series that starts production next month is expected to air from spring 2013.
Produced by MJTV and I Love Television, and co-produced by France’s Genao Productions and Belgium’s Be-Films, Which is Witch is filmed in English (2D and stereoscopic 3D) with a British cast and is the brainchild of the creative team behind the hit Nickelodeon show Genie in the House.
MJTV holds international L&M rights to the property and Happy Audience holds global home entertainment rights.
Lagardère Entertainment Rights (formerly Europe Images) will be shopping the series next month at MIPCOM.