Vodka Capital and Televisa partner on new property
Madrid-based prodco Vodka Capital and Televisa Home Entertainment have secured a co-production partnership for new tween-targeted IP Bugsted, which will launch in spring 2013 as an interstitial series and an app.
In a move to launch the IP more quickly to market, Vodka has also signed on terrestrial Mexican broadcaster Televisa to premiere the 13 x one-minute mini-series, and it will also serve as the IP’s licensing agent in that territory.
Targeted to boys ages eight to 11, Bugsted is an action-comedy series that follows the misadventures of a group of mutated insects that must find their way back to the moon after being brought to Earth accidently during the 1969 Apollo 11 mission.
A 100-level Bugsted app will also be released for iOS and Android devices, featuring obstacle challenges and physics-based games.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.