Inside the business of children's digital media

Vodka Capital and Televisa partner on new property


Madrid-based prodco Vodka Capital and Televisa Home Entertainment have secured a co-production partnership for new tween-targeted IP Bugsted, which will launch in spring 2013 as an interstitial series and an app.

In a move to launch the IP more quickly to market, Vodka has also signed on terrestrial Mexican broadcaster Televisa to premiere the 13 x one-minute mini-series, and it will also serve as the IP’s licensing agent in that territory.

Targeted to boys ages eight to 11, Bugsted is an action-comedy series that follows the misadventures of a group of mutated insects that must find their way back to the moon after being brought to Earth accidently during the 1969 Apollo 11 mission.

A 100-level Bugsted app will also be released for iOS and Android devices, featuring obstacle challenges and physics-based games.

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