California-based SMC Entertainment has named Sun-Mate Corporation as the master toy licensee in North America, Australia, New Zealand and South Africa for 3D-animated series The Jungle Book.
The deal will see Sun-Mate hold design, manufacturing and distribution rights to a line of The Jungle Book toys including action figures, figures and play sets, collectibles, watches, adventure toys, youth electronics, walkie talkies and novelty toys.
The appointment comes on the heels of SMC and DQ Entertainment International securing a three-year global promotional partnership with Burger King that features TV and in-store advertising and a text mobile campaign beginning in summer 2013.
The Jungle Book currently airs on Disney XD in the US and a feature film based on the IP was recently green lit by DQ Entertainment Ireland (DQE).
Additional licensees already on board The Jungle Book consumer products program include Phase 4 Films (home entertainment), Isaac Morris (master apparel), Komar (sleepwear and robes), Seasons USA (costumes and Halloween accessories), Nanco–Nancy Sales Company (amusement/crane machine plush), Insight Editions (publishing), and The United States Playing Card Company (traditional playing cards).