Zodiak Kids has appointed Florida-based toyco Just Play as the master toy licensee in the US and Canada for its Nick Jr. CG-animated preschool series Tickety Toc.
It’s also granted the US L&M rights to US agency Established Brands who will work with Zodiak Kids to launch a robust consumer products program for fall 2013.
Just Play will preview Tickety Toc at Dallas Toy Fair in October and launch a toy range (plush, collectable figures, plastic playsets, track and vehicle play, role play and novelty items) to mass retail partners in North America from fall 2013.
The latest deal comes on the heels of UK toymaker Vivid Imaginations being named UK and international master toy partner for the series taking distribution rights for the UK & Eire, France, Germany, Iberia, Benelux, and Nordics, as well as global manufacturing rights outside North America, Japan and Korea.
The 52 x 11-minute series is produced by The Foundation (part of Zodiak Kids) and Korea-based FunnyFlux Entertainment.