The Jim Henson Company has appointed Nickelodeon & Viacom Consumer Products to rep its hit preschool property Dinosaur Train in the UK and Ireland.
NVCP will look to piggyback the licensing and merchandising success the IP has maintained in other global territories by bringing new product lines across all categories to the UK and Ireland where the series has been a hit with audiences since making its Nick Jr. debut in the regions on March 12, 2012.
Licensees in the UK market currently on board include global master toy licensee TOMY (InterAction Figures with Smart Talk Technology for 2013), and Puffin (paperback storybooks and board and novelty books), while additional European licensees are Evasion Communications (costumes), Shok ID (soft toys, France), Junior Productions (walk around characters, Sweden), Babel (publishing, Portugal), Secret Fragrancy (soap, shampoo, shower gels, Portugal), and iPlay (CDs, Portugal).
Boasting approximately 70 global licensees in total, Dinosaur Train deals were also recently inked for Latin America and Russia.
In the US, licensees include VTech Electronics (electronic learning products), MegaBrands (construction toys), Uncle Milton (science toys and kits), Pressman Toy Corp (board games), Patch Products (magnetic playsets and puzzles), Rail Events (live events), Hallmark (greeting cards, ornaments, party goods), California Costume Collections (Halloween costumes), and Crayola (Crayola Wonder, coloring books).
Dinosaur Train airs on PBS Kids and is co-produced with Singapore-based animation company Sparky Animation with participation and assistance of the Singapore Media Development Authority. UK production and financial support is provided by Ingenious Media.