ITV Studios Global Entertainment (ITVS GE) has appointed licensing veteran Maggy Harris as its new head of brand marketing, consumer products.
Harris will report to ITVS GE’s director of content and brand development, Giles Ridge, and play a key role with the consumer products team led by its SVP and head of global merchandise, Trudi Hayward, and its EVP of consumer products, Jean-Philippe Randisi.
In her new role, Harris will be tasked with executing strategic and operational brand marketing support across merchandising, retail and promotions working with consumer products brands including Cut the Rope, Thunderbirds, Matt Hatter and Babar, as well as their licensees and retail partners.
Harris was most recently the licensing director at independent licensing and brand management company Ignition Licensing. Prior to this, she held senior roles for a number of companies including Copyrights, DRi and Hallmark, working with kids brands such as Bananas in Pyjamas and Fraggle Rock.