Inside the business of children's digital media


Miniclip and Albie Hecht form content partnership


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The world’s largest online game site, Miniclip.com, has forged a partnership with the CEO of digital entertainment studio Worldwide Biggies, Albie Hecht, to create original content for TV and the web, based on the site’s top gaming IPs.

Game properties looking to make the transition include Gravity Guy, Hambo, Sketch Star, Canyon Defense, Monster Island, Extreme Skater, iStunt, Minipets and 8 Ball Pool.

The partnership is expected to propel Miniclip’s long-term global brand extension which recently saw Miniclip launch a national kids meal promotion with Del Taco and partner with kid-targeting sports theme park and virtual world Fungoplay.

Since launching in 2001, Switzerland-based Miniclip now develops, publishes and distributes more than 800 online and mobile games and boasts more than 70 million unique game players per month.

Hecht helped develop and launch Nickelodeon’s SpongeBob SquarePants, Kids’ Choice Awards and Dora the Explorer.

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