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Consumer Products

Teletoon’s first hosted kids block will integrate brands

The animation specialty channel will integrate custom messaging and sponsor promotions to reach both kid and parent demos during its first hosted block for kids on Sept. 6.
August 22, 2012

Animation specialty channel Teletoon Canada is kicking off its first hosted block for kids on Thursday Sept. 6, airing from 6 to 8 p.m. during the fall premieres of its new shows Adventure Time with Finn and Jake (pictured), Johnny Test, Detentionaire, and My Babysitter’s a Vampire.

Host Andrea Jenna will introduce new episodes, promote series-themed content such as games and apps, and integrate custom messaging and promotion from sponsors.

According to Russell Ward, Teletoon Canada’s VP of marketing,  adding the host to the Thursday night block of programming allows clients to integrate products into the show’s segments, which isn’t as typical for animated shows as it is for live-action programming.

From Media in Canada

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