The Wish Factory added to 1D licensing fray
In a new deal with L.A.-based Global Merchandising Services, consumer products company The Wish Factory has been named a licensee for the boy band sensation One Direction (1D).
The agreement will see The Wish Factory produce the largest product offering of 1D licensed novelties and accessories (wristbands, 3D clip-ons, key chains, dog tags, and dioramas) to date with an initial roll out at retail set for this September. It will also produce a line of 1D products for its exclusive Pop Grrl brand.
Additional licensing partners already signed on for 1D by Global Merchandising Services include Accessory Innovations (bags/backpacks), Browntrout Publishers (calendars), First Act (musical instruments), Hasbro (master toy), I Star (plush, light up toys), Jazwares (electronics), LFUSA (sleepwear), Jay Franco (bedding) and Trends International (posters).
Since rising to fame on Britain’s The X Factor, UK-based 1D has become a global phenomenon with more than 4.7 million Facebook fans, 3.1 million Twitter followers, hit singles and albums and a global series in development with Nickelodeon.