OneDNew
Consumer Products

The Wish Factory added to 1D licensing fray

In a new deal with L.A.-based Global Merchandising Services, consumer products company The Wish Factory has been named a licensee for the boy band sensation One Direction (1D).
August 10, 2012

In a new deal with L.A.-based Global Merchandising Services, consumer products company The Wish Factory has been named a licensee for the boy band sensation One Direction (1D).

The agreement will see The Wish Factory produce the largest product offering of 1D licensed novelties and accessories (wristbands, 3D clip-ons, key chains, dog tags, and dioramas) to date with an initial roll out at retail set for this September. It will also produce a line of 1D products for its exclusive Pop Grrl brand.

Additional licensing partners already signed on for 1D by Global Merchandising Services include Accessory Innovations (bags/backpacks), Browntrout Publishers (calendars), First Act (musical instruments), Hasbro (master toy), I Star (plush, light up toys), Jazwares (electronics), LFUSA (sleepwear), Jay Franco (bedding) and Trends International (posters).

Since rising to fame on Britain’s The X Factor, UK-based 1D has become a global phenomenon with more than 4.7 million Facebook fans, 3.1 million Twitter followers, hit singles and albums and a global series in development with Nickelodeon.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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