Inside the business of children's digital media

Netflix Just For Kids hits the XBox


Taking children’s content to an even broader audience, the Just For Kids section on Netflix is now available on Microsoft’s Xbox 360 entertainment platform in the US.

Aimed at kids ages 12 and under, Just For Kids offers a large selection of child-appropriate TV series and movies with features including character-based selection and display titles organized by genre such as superheroes, princesses, dinosaurs and girl power. Netflix members can also customize their choices based on taste and favorites.

Netflix Just For Kids is now available on Sony’s PlayStation 3, Nintendo Wii, Apple TV, PCs and Macs, and select Smart TVs, Blu-ray players and streaming media players.

Since Just For Kids debuted on Netflix in August 2011, more than two billion hours of kids titles have been viewed by Netflix members.

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  • james

    This isn’t that big of a deal; while it is cool for Xbox users, the
    concept of a large, kid-specific movie database is already well in-place
    with Dish. I got the Blockbuster @ Home package when a Dish coworker
    and I tried out the new Hopper, and it has a fantastic lineup for kids.
    With movies, games, TV shows and 5,000 new titles JUST for kids, BB @
    Home is perfect for my family! One of my sons loves the movies, one
    loves the games, and I love that I don’t get any annoying filter pop-ups
    on my screen, like you do with Netflix! I also like that I don’t have
    to have a Wii or Xbox to get movies!


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