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Consumer Products

Toys ‘R’ Us hosts The Hunger Games

In the lead up to the August 18 DVD and Blu-Ray release of Lionsgate'sThe Hunger Games, Toys 'R' Us stores in the US and online at Toysrus.com/HungerGames have launched dedicated boutiques featuring an array of new products based on the hit trilogy.
August 8, 2012

In the lead up to the August 18 DVD and Blu-Ray release of Lionsgate’s The Hunger Games, Toys ‘R’ Us stores in the US and online at Toysrus.com/HungerGames have launched dedicated boutiques featuring an array of new products based on the hit trilogy.

Products found in-store and online include Mockingjay pins worn by Katniss, action figures, backpacks, T-shirts, blankets and bracelets.

To mark the exact time of the release, nearly 100 Toys ‘R’ Us stores will open their doors at 12:01am on Saturday, August 18 and at 10:00 a.m., New York’s Times Square will host a fan event featuring a special appearance  by 14-year-old actress Amandla Stenberg (Rue from the film).

Since its premiere in March, The Hunger Games feature film has grossed more than US$405 million domestically and sales of  The Hunger Games YA book trilogy has also helped boost book publisher Scholastic’s 2012 third quarter revenue to US$467 million, up 22% from US$384 million a year ago.

Lionsgate will release the sequel Catching Fire in theaters globally on November 22, 2013 while the final book in the trilogy will be released as two movies, Mockingjay: Part 1 in 2014 and Mockingjay: Part 2 in 2015.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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