In the lead up to the August 18 DVD and Blu-Ray release of Lionsgate’s The Hunger Games, Toys ‘R’ Us stores in the US and online at Toysrus.com/HungerGames have launched dedicated boutiques featuring an array of new products based on the hit trilogy.
Products found in-store and online include Mockingjay pins worn by Katniss, action figures, backpacks, T-shirts, blankets and bracelets.
To mark the exact time of the release, nearly 100 Toys ‘R’ Us stores will open their doors at 12:01am on Saturday, August 18 and at 10:00 a.m., New York’s Times Square will host a fan event featuring a special appearance by 14-year-old actress Amandla Stenberg (Rue from the film).
Since its premiere in March, The Hunger Games feature film has grossed more than US$405 million domestically and sales of The Hunger Games YA book trilogy has also helped boost book publisher Scholastic’s 2012 third quarter revenue to US$467 million, up 22% from US$384 million a year ago.
Lionsgate will release the sequel Catching Fire in theaters globally on November 22, 2013 while the final book in the trilogy will be released as two movies, Mockingjay: Part 1 in 2014 and Mockingjay: Part 2 in 2015.