In efforts to continue its brand growth, California-based SMC Entertainment, Sun-Mate Corporation’s new entertainment and brand management division, has hired Sharon Eisen Leviton as SVP of business development and marketing and promoted Pamela Harris to executive director of licensing.
Marketing veteran Eisen Leviton will be tasked with handling SMC’s new business development initiatives and will oversee all marketing, PR, social media and brand strategy programs for key brands including The Jungle Book, Ladybug Girl, H20 Just Add Water and Dance Academy.
She moves over to SMC after holding a number of executive positions with family entertainment companies including the Walt Disney Company, Where’s Waldo? and digital platform Kidthing.
Meanwhile, Harris (pictured) moves up to her new position as executive director of licensing from her previous role as director of licensing, which she took on in January this year.
In her new role, she will have expanded responsibilities in the development and management of key licensing relationships across all of SMC’s slate of properties including the new boy-skewing CG-animated series The Jungle Book.
The moves come on the heels of SMC securing a number of US licensing deals for The Jungle Book which debuted on Disney XD in June.