Inside the business of children's digital media

New company SkillMentors Creative to support young animators


In an effort to help students and young professionals develop business soft skills in the creative industries, animation producer, Robin Lyons, and graphic designer, Brian Carroll have launched the new digital publishing company SkillMentors Creative.

The South Wales, UK-based company provides eBook series and video materials drawing on expert insights from creative industry mentors. The digital materials will be available on the Apple iBookstore for iPad, on Amazon for Kindle and from the company’s website.

The first four titles focus on animation and the first iBook for iPad, The Ten Commandments of Pitching by Robin Lyons (SuperTed, Hilltop Hospital) is now available on the Apple Store.

The next three animation titles are:

Instant Ideas – Just add you! by Andrew Offiler (creator of Igam Ogam, Romuald)

Ten Questions to ask yourself when developing an Animated Series by Robin Lyons

Composing for Animation by Ben Heneghan and Ian Lawson (music composers for Fireman Sam, Hilltop Hospital)

SkillsMentors materials were inspired by Robin Lyons’ blog about writing and developing animation.

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