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Consumer Products

NVCP UK partners with Argos and The Entertainer

Nickelodeon and Viacom Consumer Products UK is launching a new promotion, Everyone's a Winner, with retailer Argos in conjunction with a second promotion, A SpongeBob Summer, with indie UK/Ireland toy retailer The Entertainer.
July 31, 2012

Nickelodeon and Viacom Consumer Products UK is launching a new promotion, Everyone’s a Winner, with retailer Argos in conjunction with a second promotion, A SpongeBob Summer, with indie UK/Ireland toy retailer The Entertainer.

In what Argos bills as the biggest children’s promotion it’s ever undertaken, the Everyone’s a Winner promo, which began on July 21 and runs until January 20, 2013, sees consumers who purchase a Nickelodeon licensed product receive a code which can be entered at argos.co.uk for prize claiming.

Included in the more than 400,000 prizes are downloadable Nickelodeon activities, Nickelodeon Land admission wristbands, and a grand prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Also launching on July 21 for a six-week duration at The Entertainer locations is A SpongeBob Summer, an in-store treasure hunt offering weekly prizes and an overall prize of a VIP trip to the Sea Life Centre in Brighton.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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