Toronto, Canada-based TCG (formerly The Canadian Group) has named UK agent Lisle International Licensing as the L&M agent in Europe (including the UK), Australia, New Zealand, Russia and the Middle East for its new boy-targeting collectible trading game ROXX.
The ROXX line is a competitive game of skill for school-age and tween boys that includes collectible pieces, carrying and display cases, and additional accessories.
Products expected to roll out based on ROXX include toys, collectibles, apparel, hats, shoes, stationery and plush. Lisle is also set to launch ROXX promotions in packaged goods and at fast food chains.
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