Inside the business of children's digital media

Olympian teams up with Fisher-Price and Dora


In conjunction with the summer Olympics in London, five-time US Olympic gymnastics medalist Nastia Liukin has partnered with Fisher-Price to help launch a new interactive Fantastic Gymnastics Dora doll.

The doll, based on Nickelodeon’s hit Dora the Explorer property, can perform two gymnastics routines featuring seven unique moves, speak more than 40 phrases in English and Spanish and sing a song about teamwork.

Fantastic Gymnastics Dora will be available in August at US retail locations including Toys ‘R’ Us, Target, Walmart, Kmart, and on

In addition, a Fantastic Gymnastics Dora free augmented reality app will also be available in August at the App Store.

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