Inside the business of children's digital media

New expanded role for Penguin’s Eric Huang


With digital publishing on the rise, Penguin Children’s Books UK has expanded Eric Huang‘s role of publishing director of the media and entertainment group to new business and IP acquisitions director.

In the newly created position, Huang will report to Penguin Children’s MD, Francesca Dow, and be responsible for growing the company’s transition from publisher to content provider across multiple platforms including digital, media, entertainment and merchandising.

During his time at Penguin, Huang has acquired publishing rights for hit properties including Moshi Monsters, Peppa Pig and Club Penguin. He has also recently acquired the publishing license for Skylanders and forged a partnership with digital developers Made in Me to create new digital formats and projects for Penguin.

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Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.


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