Leonardo, Donatello, Raphael and Michelangelo will hit US Toys ‘R’ Us shelves this month with the retail launch of new Teenage Mutant Ninja Turtles action figures, vehicles, role-play items and playsets from licensee Playmates Toys.
The rollout comes in advance of the one-hour US premiere on September 29 (11:00 a.m. ET/PT) of the new CG-animated Teenage Mutant Ninja Turtles series.
The new toy line, which is also available at Toysrus.com/NinjaTurtles, is featured in dedicated areas of each US Toys ‘R’ Us store location and modeled after the Turtles’ sewer lair. The areas will be expanded in August with the release of additional items.
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