Toronto, Canada-based CCI Entertainment has entered into a strategic partnership with GPS consumer electronics company Magellan to leverage CCI’s transmedia kids property, GeoFreakZ.
The first order of business? Setting up Canadian geocaching program GeoFreakz GeoTrails.
GeoFreakZ includes a series of televised minisodes, an MMOG and a slate of live events based on geocaching, an outdoor sporting and treasure-hunting game in which participants use a GPS device to hide and find caches around the world.
As their first partnership initiative, CCI and Magellan will work with US-based Groundspeak, the owners of Geocaching.com, to launch GeoFreakZ GeoTrails.
The program will let families visiting Parks Canada national parks and historic sites through October 13 use a Magellan eXplorist GPS device that is designed specifically for geocaching, to find geocache containers hidden around the park throughout the day.
Participants who check out a GPS receiver will also be able to stamp a special passport with a GeoFreakZ mark, log their cache finds through Groundspeak’s geocaching site, and be entered to win their own eXplorist device by uploading photos of their hunts.
From Playback online.