CCI and Magellan get on the GeoFreakZ GeoTrails

July 12, 2012 by Danielle Ng-See-Quan

Toronto, Canada-based CCI Entertainment has entered into a strategic partnership with GPS consumer electronics company Magellan to leverage CCI’s transmedia kids property, GeoFreakZ.

The first order of business? Setting up Canadian geocaching program GeoFreakz GeoTrails.

GeoFreakZ includes a series of televised minisodes, an MMOG and a slate of live events based on geocaching, an outdoor sporting and treasure-hunting game in which participants use a GPS device to hide and find caches around the world.

As their first partnership initiative, CCI and Magellan will work with US-based Groundspeak, the owners of Geocaching.com, to launch GeoFreakZ GeoTrails.

The program will let families visiting Parks Canada national parks and historic sites through October 13 use a Magellan eXplorist GPS device that is designed specifically for geocaching, to find geocache containers hidden around the park throughout the day.

Participants who check out a GPS receiver will also be able to stamp a special passport with a GeoFreakZ mark, log their cache finds through Groundspeak’s geocaching site, and be entered to win their own eXplorist device by uploading photos of their hunts.

From Playback online.

Tags: CCI Entertainment, GeoFreakZ, Magellan, Parks Canada

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