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Consumer Products

IMC to rep AT&T in e-learning toy development

Looking to capitalize on opportunities in the expanding e-learning toy market, US telecommunications giant AT&T has secured a representation deal with full-service global agency IMC.
July 11, 2012

Looking to capitalize on opportunities in the expanding e-learning toy market, US telecommunications giant AT&T has secured a representation deal with full-service global agency IMC.

The agreement will see IMC help AT&T establish strategic licensing relationships to develop innovative new e-learning toy products.

The move comes as e-learning toys, in particular Leapfrog’s LeapPad tablet for preschoolers, are becoming increasingly popular. LeapFrog Enterprises reported 2012 first quarter net sales of US$72 million, an increase of 81% versus US$40 million the same period last year helped by high demand for the LeapPad, its educational content and accessories.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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