Paris-based Marathon Media (part of Zodiak Kids), and Toronto, Canada’s Spin Master have started rolling out Redakai in Italy with the broadcast launch of Redakai: Conquer the Kairu and the upcoming debut of the brand’s trading card game at Italian retailers this October.
The 52 x 26-minute boys adventure series first aired in Italy on Cartoon Network on June 11 and is set to air on DTT kids channel Boing from September to December.
To support the launch of the Redakai TCG, Spin Master will host in-store demonstrations and game sessions, RCS MediaGroup will sell the games at their kiosks, and a TV and marketing campaign as well as a new Italian website www.redakai.it is set to launch.
Redakai already airs in the US (Cartoon Network), UK (Cartoon Network and CiTV), France (Gulli and Canal J), Canada (YTV), Latin America and EMEA (Cartoon Network), and Portugal (Panda Biggs). The series will also begin broadcast later this year on Network Ten (Australia), Clan TV (Spain), DR1 (Denmark) and JEI (Korea).
The latest launch follows on the heels of new sales to Kabel 1 in Germany, VT4 in Flemish speaking Belgium and Club RTL in French speaking Belgium.