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Rastamouse brings rhythm to new school music program

DHX Media preschool property Rastamouse is helping promote musical education in UK-based schools thanks to a new program developed in partnership with Three Stones Media, The Rastamouse Company and primary school music specialists called the Rocksteady Reggae School.
July 9, 2012

DHX Media preschool property Rastamouse is helping promote musical education in UK-based schools thanks to a new program developed in partnership with Three Stones Media, The Rastamouse Company and primary school music specialists called the Rocksteady Reggae School.

The 10-week program, which is supported by EMI Music, EMI Publishing, Music and Arts Adviser from the Royal Borough of Kensington and Chelsea, and St. Mary’s RC School, provides more than 70 instruments to reception and year one students. The program also promotes literacy, social education and arts and crafts.

Through hands-on instruction in half-hour classes under project leader Sally Greaves, students learn how to play the rhythms and melodies of many popular songs performed by Rastamouse’s band Da Easy Crew.

After the success of this summer’s pilot program at St. Mary’s RC School in West London, four additional schools in Kensington and Chelsea will roll out the program and St. Mary’s RC School will host a second program this fall.

The new initiative further extends the popularity of the Rastamouse musical brand which already has an album on EMI Records, a follow-up in the works and a live touring show that has seen Da Easy Crew perform at well known music events including Glastonbury Festival and LolliBop.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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