Further expanding its distribution footprint in Asia, US-based channel BabyFirst has inked a deal that will see series from the 24/7 commercial-free channel air on a featured KBS Korea kids block.
The new branded block will air on the KBS Kids “Playground” children’s platform.
Other countries in Asia currently airing the channel include Taiwan (Dish Network), Philippines (Cable Boss), Singapore (SingTel), Cambodia (CEPCO), and Indonesia (AORA).
BabyFirst programming includes infant-focused original content such as VocabuLarry, Numbers Around the Globe and My Gym at Home. The channel is currently available to more than 50 million households in 35 countries.