Saban and The CW launch kids TV block
Saban Brands and YA network The CW have partnered to launch a five-hour Saturday morning kids TV block with programming supplied by Kidsco Media Ventures, a Saban Brands affiliate.
Hit series including Power Rangers and Yu-Gi-Oh! and other yet-to-be-announced action/adventure and comedy series will anchor the 7 a.m. to 12 p.m. block which will be re-branded and launch this fall.
The new block, previously owned by 4Kids Entertainment and dubbed “The CW4Kids” Toonzai block, is expected to reach 110 million households and will cross platforms with the launch of an accompanying website with additional kids content and activities.
The news comes after Kidsco and Japanese gaming company Konami jointly acquired 4Kids Entertainment’s assets including Yu-Gi-Oh! and Dragon Ball Z at auction last week. 4Kids filed for bankruptcy last year.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.