JemDollNew2
Consumer Products

Integrity launches new Jem and the Holograms doll line

Doll manufacturer Integrity Toys, under license from Hasbro, is launching a new retro line of high-end collectible fashion dolls based on the iconic 1980's animated series Jem and the Holograms.
June 28, 2012

Doll manufacturer Integrity Toys, under license from Hasbro, is launching a new retro line of high-end collectible fashion dolls based on the iconic 1980′s animated series Jem and the Holograms.

Debuting at 2012 Comic-Con International in San Diego next month, the doll line will include accessories and limited edition sizes and is also inspired by the animated series’ original companion doll line which was marketed from 1985 to 1987.

Hollywood Jem is the first special edition doll in the collection and features Jem’s “truly outrageous” pink haired, rock and roll look. The doll will be available for purchase at Comic-Con and following the event at www.hasbrotoyshop.com. Integrity Toys will also add future additions to the line after Comic-Con at a dedicated website located here.

The latest deal further plays to the demand for the series, which US-based Hasbro JV channel The Hub brought back to air in 2011 in conjunction with the release of a DVD box set last fall that includes all 65 episodes of the original series.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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