Integrity launches new Jem and the Holograms doll line

June 28, 2012 by Jeremy Dickson

Doll manufacturer Integrity Toys, under license from Hasbro, is launching a new retro line of high-end collectible fashion dolls based on the iconic 1980′s animated series Jem and the Holograms.

Debuting at 2012 Comic-Con International in San Diego next month, the doll line will include accessories and limited edition sizes and is also inspired by the animated series’ original companion doll line which was marketed from 1985 to 1987.

Hollywood Jem is the first special edition doll in the collection and features Jem’s “truly outrageous” pink haired, rock and roll look. The doll will be available for purchase at Comic-Con and following the event at www.hasbrotoyshop.com. Integrity Toys will also add future additions to the line after Comic-Con at a dedicated website located here.

The latest deal further plays to the demand for the series, which US-based Hasbro JV channel The Hub brought back to air in 2011 in conjunction with the release of a DVD box set last fall that includes all 65 episodes of the original series.

Tags: Hasbro, Integrity Toys, Jem and the Holograms, The Hub

Limes

I hope they make an Eric Raymond to go with the Misfits.
http://profile.yahoo.com/E25VGV4TTSQVMRXRGJSX4CSXWQ jamarmiller

LOVE THE LOOK, WHAT A GREAT IMPROVEMENT OVER THE OLD LINE, HOWEVER THE PRICE IS OUTRAGEOUS INDEED. I would so buy a line of Jem dolls for my 2 year old girl ( to give to her when she turns 5 ) if it was a reasonable priced doll, I hope this does will enough for Hasbro To consider releasing these at retail at a 25 dollar range so I can give my daughter something else other than Barbie all the time
Os102

Hub brought back the series but it was removed from the air completely about a year afterwards. It got shoved into a early morning death timeslot in the middle of the year and then was never seen again. This is a property Hasbro owns directly and airs its operates channel compared to the classic GI Joe and Transformers which get aired almost every weeknight in the late night hours. Other than extremely low ratings, I can’t see why they pushed it off the schedule. The new line bodes well for 2012 revival however.

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MIPCOM 2012 - View of Cannes from the Nelvana stand