MonsterPocketNew2
Consumer Products

Rubicon acquires L&M/digital rights to Monster In My Pocket

Jordanian prodco Rubicon Group Holding has purchased the worldwide licensing, merchandising and digital media rights to Morrison Entertainment Group's popular collectible toy brand Monster In My Pocket.
June 19, 2012

Jordanian prodco Rubicon Group Holding has purchased the worldwide licensing, merchandising and digital media rights to California-based Morrison Entertainment Group’s (MEG) popular boy-targeting collectible toy brand Monster In My Pocket.

The deal will see Rubicon execute a brand strategy for the property including the development and production of animated content for TV and movie distribution, DVDs, game platforms, apps, and online and social media.

In addition, MEG, which owns other hit In My Pocket properties such as Puppy In My Pocket and Kitty In My Pocket, retains its master toy rights for the IP.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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