NVCP inks deal with Summit Resources
In a new deal that will focus on Latin American and Asian markets, Nickelodeon & Viacom Consumer Products (NVCP) has partnered with Orlando, Florida-based Summit Resources International (SRI) on an international, multi-category and multi-property wholesale agreement around NVCP’s kids’ and adult portfolio.
The non-exclusive, multi-year deal, which covers all NVCP brands including Nickelodeon and MTV, and properties such as SpongeBob SquarePants and Dora the Explorer, will see SRI, a division of Entertainment Retail Enterprises, develop and execute multi-category strategies for NVCP’s international kids’ and adult properties.
SRI will work directly with NVCP’s consumer product operations in Latin America and Asia to deliver new product collections for retail.
NVCP is part of Viacom International Media Networks (VIMN).