Tonka
Consumer Products

Sony and Hasbro to produce Tonka animated movie

Sony Pictures Animation, Hasbro and Adam Sandler's Happy Madison Productions have announced they will produce an animated motion picture based on Hasbro's best-selling toy truck brand Tonka.
June 12, 2012

Sony Pictures Animation, Hasbro and Adam Sandler’s Happy Madison Productions have announced they will produce an animated motion picture based on Hasbro’s best-selling toy truck brand Tonka.

Hasbro’s president and CEO, Brian Goldner, and the toyco’s SVP and managing director of motion pictures, Bennett Schneir, are on board as producers and developers while Fred Wolf will write the film.

The announcement continues the toy-to-movie trend for Sony and Hasbro as Sony Pictures already has plans to develop feature films based on Hasbro’s Risk and Candy Land properties.

Universal Pictures Battleship film, loosely based on the popular Hasbro game and reportedly budgeted at more than US$200 million, has currently underperformed at the box office grossing approximately US$295 million worldwide.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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