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Consumer Products

Rainbow extends global reach for Winx Club toys

Italian producer, distributor and licensor Rainbow has appointed a number of new toy distributors for its Winx Club brand. New partners on board include Bizak (Spain), Universal Trends (Germany), Cotiplas (Brazil), Emway (Indonesia), Tisak (Croatia), and OFY (Serbia).
June 11, 2012

Italian producer, distributor and licensor Rainbow has appointed a number of new toy distributors for its Winx Club brand. New partners on board include Bizak (Spain), Universal Trends (Germany), Cotiplas (Brazil), Emway (Indonesia), Tisak (Croatia), and OFY (Serbia).

Winx Club dolls are produced for the worldwide market by Witty Toys, part of the Rainbow Group, except in North America, Australia and New Zealand and UK where Jakks Pacific is the master toy licensee for producing and distributing the dolls.

More than 10 new doll collections are planned to roll out later this year, inspired by the upcoming fall launch of season five of Winx Club, currently in co-production with Nickelodeon. The dolls will represent key elements of girls play, including fairy play, fashion play and hair play. Highlighting Rainbow’s 360-degree approach to their brands, the toys will be linked to the TV show and digital media. Each doll will be linked to a code that will allow children to download special content related to their specific doll via www.winxclub.com.

Each collection, created by Witty Toys, will also come with a range of local marketing and advertising initiatives including TV promotions implemented by the distributor, to ensure exposure for the brand in the new territories.

Aimed at four- to 12-year-olds, there are more than 104 Winx Club TV episodes and four TV movies on air in more than 130 countries. Winx Club has 365 licenses and billions worth of merchandising at retail worldwide across all categories including digital, publishing, home entertainment and live events.

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