OneDirection2
Consumer Products

Boy band sensation 1D enters licensing fray

West Hollywood, California-based Global Merchandising Services has sewn up a number of licensing deals for boy band sensation 1D (One Direction).
June 7, 2012

West Hollywood, California-based Global Merchandising Services has sewn up a number of licensing deals for boy band sensation 1D (One Direction).

The clear successor to the Biebs with tween girls, UK-based 1D has more than 4.7 million Facebook fans and 3.1 million Twitter followers and has become one of the breakout hits of 2012. It also has a global series in development with Nickelodeon.

New licensing partners include Accessory Innovations (bags/backpacks), Browntrout Publishers (calendars), First Act (musical instruments), Hasbro (master toy), I Star (plush, light up toys), Jazwares (electronics), LFUSA (sleepwear), Jay Franco (bedding) and Trends International (posters).

Products will begin to rollout at retail around the globe in the fall.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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