West Hollywood, California-based Global Merchandising Services has sewn up a number of licensing deals for boy band sensation 1D (One Direction).
The clear successor to the Biebs with tween girls, UK-based 1D has more than 4.7 million Facebook fans and 3.1 million Twitter followers and has become one of the breakout hits of 2012. It also has a global series in development with Nickelodeon.
New licensing partners include Accessory Innovations (bags/backpacks), Browntrout Publishers (calendars), First Act (musical instruments), Hasbro (master toy), I Star (plush, light up toys), Jazwares (electronics), LFUSA (sleepwear), Jay Franco (bedding) and Trends International (posters).
Products will begin to rollout at retail around the globe in the fall.