Sébastien Liefferinckx has come on-board as the new programming director of French diginet Gulli.
Reporting to programing and broadcasting executive manager Laurent Micouleau, his mission will be to increase the audience share of Gulli. As well, Liefferinckx will be also responsible of the youth and family multiplex of channels (Gulli, Canal J, TiJi, La Chaîne du Père Noël) within the Lagardere Active TV portfolio
Previously, Liefferinckx handled TiJi’s scheduling and Canal J’s on air events from 2000 to 2002, before joining the Walt Disney Company. He served as programming director of Fox Kids France (2002-2004), programming and production director of Jetix France (2004-2008) and programming and acquisitions director of French Disney channels until December 2011. Since January 2012, he has been working as a consultant for Gulli.