kidzbop22
Consumer Products

Kidz Bop signs Sakar for electronics line

Edison, New Jersey-based Sakar International has picked up the licensing rights to develop, market and manufacture a new line of electronics based on US kids music brand Kidz Bop.
June 5, 2012

Edison, New Jersey-based Sakar International has picked up the licensing rights to develop, market and manufacture a new line of electronics based on US kids music brand Kidz Bop.

Merchandise will include karaoke machines, headphones, earbuds, speakers and docking stations. Additional product will include DVRs (digital video recorders) and digital cameras tied to the Kidz Bop music series featuring current songs sung by kids for kids ages five to 12. Initial product is expected to hit shelves in the U.S. and Canada during fourth quarter of 2012. Additional product will roll out in 2013.

The agreement is part of an expanded Kidz Bop licensing program. On July 17, Kidz Bop will release KIDZ BOP 22, the latest installment of the audio series. Kidz Bop will also launch its annual KIDZ Star USA Talent Search, America’s biggest national talent competition for kids 15 and under, which is hosted on KidzBop.com, a safe social network and video sharing site for kids and tweens. Recently, traffic on the site reached more than 1 million uniques.

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