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Jakks makes Slugterra master toy deal

Canadian prodco Nerd Corps Entertainment has landed California's Jakks Pacific as master toy licensee for its upcoming boys action series Slugterra, a sci-fi action-comedy that is set to air on Disney XD in the US this fall.
June 4, 2012

Canadian prodco Nerd Corps Entertainment has landed California’s Jakks Pacific as  master toy licensee for its upcoming boys action series Slugterra, a sci-fi action-comedy that is set to air on Disney XD in the US this fall.

The new line targeting boys six to 11 includes action figures and accessories, vehicles, playsets, role-play, novelties and plush.

And Nerd Corps’ new head of licensing Juli Boylan is putting her years of studio CP experience to work on further building out the largely mass-market program.

The plan is to launch the program with the Jakks toys in March 2013, backed by a yet-to-be-revealed publishing partner and iOs games created in-house at Nerd Corps. In Las Vegas next week, Boylan will be on the lookout for apparel, sleepwear and back-to-school licensees to roll out product for fall 2013. And as Disney XD has picked up the series globally, she’s also scouting for agents in key international territories.

 

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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