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Consumer Products

eOne ratchets up Peppa Pig US licensing sales

Entertainment One Family (eOne Family) has finalized new licensing deals with US publishers Scholastic and Candlewick Press and retailer Toys 'R' Us for its hit preschool property Peppa Pig.
May 31, 2012

Entertainment One Family (eOne Family) has finalized new licensing deals with US publishers Scholastic and Candlewick Press and retailer Toys ‘R’ Us for its hit preschool property Peppa Pig.

Toys ‘R’ Us has acquired exclusive retail rights that will see a new line of Peppa Pig toys produced by Fisher-Price hit Toys ‘R’ Us stores in the US in August.

The line includes a tea set, talking plush toys, playsets, a playhouse and an assortment of character figures.

To promote the retail launch, eOne recently partnered with Kidtoons, which brought episodes of Peppa Pig to more than 160 movie screens in the US throughout April, and it has plans to launch an official US Peppa Pig website and Facebook page.

Meanwhile, eOne has signed on Scholastic and Candlewick Press as publishing partners for Peppa Pig in the US.

Scholastic’s Peppa program will first launch the picture book, The Story of Peppa Pig, followed by a paperback book entitled Class Trip, and a sticker storybook called Peppa Pig: Fun with Friends.

Indie publisher Candlewick Press is set to publish a range of hardcover and premium Peppa Pig novelty books. A hard cover picture book entitled Peppa Pig and the Lost Christmas List will arrive at retail this September followed by Peppa Pig and the Muddy Puddles and Peppa Pig and the Busy Day at School for spring 2013.

Both publishers will work with Fisher-Price and eOne on a co-ordinated US retail launch in August when the first Peppa Pig toys, books and DVDs will be released.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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