lala2
Consumer Products

Exim to rep Lalaloopsy in Latin America

Miami, Florida-based Exim Licensing has partnered with licensor MGA Entertainment to rep the toyco's Lalaloopsy brand of collectible rag dolls for the Latin America (excluding Brazil).
May 25, 2012

Miami, Florida-based Exim Licensing has partnered with licensor MGA Entertainment to rep the toyco’s Lalaloopsy brand of collectible rag dolls for the Latin America (excluding Brazil).

The brand, which targets kids four to eight, currently encompasses toys, merchandising, a Moonscoop TV series, videogames, DVD, music, publishing, and an interactive website.

The latest partnership follows on the heels of MGA inking a licensing deal with Florida-based toyco Jazwares to produce the first ever line of electronics based on the IP.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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