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Barbie reality web series debuts


The first season of Mattel’s new 14-episode Barbie Life in the Dreamhouse web series has launched on and will roll out to mobile and tablet devices from May 31.

The CG-animated series features three-minute webisodes that air every Friday through July featuring Barbie, her sisters Stacie, Skipper and Chelsea, her pets, and of course long-time boyfriend, Ken.

The website includes cast biographies, maps, avatars, games, printables, a Barbie social network, and rewards.

Barbie Life in the Dreamhouse is currently available in 21 languages and season two is set to launch this October.

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